New Music Alert: Mick Jenkins "The Water[s]"

Meet Mick Jenkins, a god fearing poet. Artists from Chicago are discovered everyday which is a good thing. For this past week I've been flooded with promotion of his sophomore project, "The Water[s]." Haven't heard any feedback personally but he's buzzing all over the internet and the most popular hip-hop blogs as of now. Along with Travis Scott, the two are very talented artists. These two are literally the most popular artists I'm hearing about daily! This obviously proves what our class discussed previously about the "Word-of-mouth strategy" in the Business/Marketing & Media class. That strategy could become very efficient if what an artist is selling to their consumer is "liked" in some form. Which could then spread overnight. Most of all you want people talking about you whether it's good or bad because either way is beneficial.

By this being the first time I've ever listened to Mick Jenkins, it's going to take sometime to gravitate towards him. Not saying that he doesn't have a message, in which he does; but I need to find something I can relate to. Although it's good to be an intellectual artist, if I personally don't under stand you or you're way over my head then I don't want to suffer from trying to search everything you're talking about. I did run into a video entitled "Jazz" by Mick Jenkins which was impressive. Then again, it was above my head, specifically vocabulary. Feel free to watch the video by clicking this link:

https://www.youtube.com/watch?v=F-4KiszXxHM 

Stream/Download "The Water[s]" by Mick Jenkins here:

http://www.datpiff.com/Mick-Jenkins-The-Waters-mixtape.638443.html